Жанр «Классический маркетинг»

В данном разделе 169 электронных книг, которые можно купить, скачать или читать онлайн.
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699.00 ₽
Обложка «Экономика организации 2-е изд., пер. и доп. Учебник для СПО»

Экономика организации 2-е изд., пер. и доп. Учебник для СПО
Али Магомедов

Учебник отражает весь комплекс вопросов экономики торговой организации и ставит задачу формирования у будущих специалистов знаний, умений и практических навыков в сфере деятельности организаций торговли. В [...]

Тип: PDF-книга
Серия: Профессиональное образование
Жанр: классический маркетинг, управление продажами, учебная литература
Добавлена: 14.01.2019

490.00 ₽
Обложка «Маркетинг и продажи трубопроводной арматуры»

Маркетинг и продажи трубопроводной арматуры
Станислав Горобченко

Учебное пособие для слушателей дистанционных курсов:Практический маркетинг для арматурных компанийМенеджер по маркетингу трубопроводной арматурыМенеджер по продажам трубопроводной арматурыМенеджер по [...]

Тип: Электронная книга
Жанр: классический маркетинг, отраслевые издания, учебники и пособия для вузов
Добавлена: 06.01.2019

1904.14 ₽
Обложка «AI for Marketing and Product Innovation. Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales»

AI for Marketing and Product Innovation. Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
A. Pradeep

Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, классический маркетинг, управление маркетингом
Добавлена: 12.01.2019

1641.50 ₽
Обложка «The Persuasion Code. How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime»

The Persuasion Code. How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
Christophe Morin

The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, классический маркетинг, управление маркетингом
Добавлена: 12.01.2019

4341.69 ₽
Обложка «Marketing and Finance. Creating Shareholder Value»

Marketing and Finance. Creating Shareholder Value
Malcolm McDonald

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, классический маркетинг, управление маркетингом
Добавлена: 10.02.2019

5209.72 ₽
Обложка «The Marketing Pathfinder. Key Concepts and Cases for Marketing Strategy and Decision Making»

The Marketing Pathfinder. Key Concepts and Cases for Marketing Strategy and Decision Making
David Stewart

Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, классический маркетинг, управление маркетингом
Добавлена: 10.02.2019

5525.78 ₽
Обложка «Marketing Plans. How to prepare them, how to profit from them»

Marketing Plans. How to prepare them, how to profit from them
Malcolm McDonald

A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Marketing Plans is designed as a tool and a user–friendly learning resource. Every point illustrated by powerful practical examples [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, классический маркетинг, управление маркетингом
Добавлена: 10.02.2019

6315.18 ₽
Обложка «Winning with Customers. A Playbook for B2B»

Winning with Customers. A Playbook for B2B
Karel Czanderna

Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, классический маркетинг, управление маркетингом
Добавлена: 10.02.2019

5131.08 ₽
Обложка «Marketing Plans for Services. A Complete Guide»

Marketing Plans for Services. A Complete Guide
Malcolm McDonald

Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, классический маркетинг, управление маркетингом
Добавлена: 10.02.2019

2363.76 ₽
Обложка «Essential Tools for Operations Management. Tools, Models and Approaches for Managers and Consultants»

Essential Tools for Operations Management. Tools, Models and Approaches for Managers and Consultants
Salameh Malik

The third book in the Essential Tools For series… on the topic of Operations Management Based on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth on the topic of Operations Management. This third book covers the areas of marketing, CRM and Product Development. It offers the business person and consultant the tools to help the business [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, классический маркетинг, управление маркетингом
Добавлена: 11.11.2018

1733.43 ₽
Обложка «What You Need to Know About Marketing»

What You Need to Know About Marketing
Simon Middleton

Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, классический маркетинг, управление маркетингом
Добавлена: 11.11.2018

3545.65 ₽
Обложка «Managing Customers Through Economic Cycles»

Managing Customers Through Economic Cycles
John McKean

Whether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles show you how to optimize your business's sales and marketing approaches specific to survive and thrive in each economic cycle and transition. «The business case for continuing to invest in service and innovation can be compromised by an economic downturn. McKean clearly lays out [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, классический маркетинг, управление маркетингом
Добавлена: 11.11.2018

1571.90 ₽
Обложка «Social Media Rules of Engagement. Why Your Online Narrative is the Best Weapon During a Crisis»

Social Media Rules of Engagement. Why Your Online Narrative is the Best Weapon During a Crisis
Nicole Matejic

Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one—and by understanding and influencing your audience with military precision. This original, engaging, and informative text with case studies from the [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, классический маркетинг, управление маркетингом
Добавлена: 11.11.2018

5549.28 ₽
Обложка «The Handbook of Online and Social Media Research. Tools and Techniques for Market Researchers»

The Handbook of Online and Social Media Research. Tools and Techniques for Market Researchers
Ray Poynter

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, классический маркетинг, управление маркетингом
Добавлена: 11.11.2018

263.35 ₽
Обложка «Three Threats to Brand Relevance. Strategies That Work»

Three Threats to Brand Relevance. Strategies That Work
David Aaker

Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened.—David Aaker From branding guru David Aaker comes Three Threats to Brand Relevance, a provocative new offering in the Jossey-Bass Short Format series. In Three Threats Aaker reveals that the key to an [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, классический маркетинг, управление маркетингом
Добавлена: 11.11.2018