Жанр «Маркетинговые исследования и анализ»

В данном разделе 8 электронных книг, которые можно купить, скачать или читать онлайн.
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Обложка «Логистика на старте эволюционного скачка»

Логистика на старте эволюционного скачка
Елена Сазончик

Сборник статей от экспертов-практиков логистической отрасли о настоящем и будущем рынка транспортной логистики. Как изменится рынок в ближайшие 3-5 лет? Как развиваются отношения между заказчиками и подрядчиками [...]

Тип: Электронная книга
Жанр: логистика, маркетинговые исследования и анализ, публицистика

1991.89 ₽
Обложка «Unleashing the Power of PR. A Contrarian's Guide to Marketing and Communication»

Unleashing the Power of PR. A Contrarian's Guide to Marketing and Communication
Mark Weiner

Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, маркетинговые исследования и анализ, управление маркетингом

1994.55 ₽
Обложка «Marketing Research Kit For Dummies»

Marketing Research Kit For Dummies
Michael Hyman

The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, маркетинговые исследования и анализ, управление маркетингом

4322.97 ₽
Обложка «The Handbook of Market Intelligence. Understand, Compete and Grow in Global Markets»

The Handbook of Market Intelligence. Understand, Compete and Grow in Global Markets
Hans Hedin

An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. For companies to thrive in the global post-recession [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, маркетинговые исследования и анализ, управление маркетингом

2660.29 ₽
Обложка «The Handbook of Mobile Market Research. Tools and Techniques for Market Researchers»

The Handbook of Mobile Market Research. Tools and Techniques for Market Researchers
Ray Poynter

The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or computers, and most people have their mobile phones with them at all times—along with their tablets, smartwatches, media players, and navigation [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, маркетинговые исследования и анализ, управление маркетингом

1995.22 ₽
Обложка «The Big Data-Driven Business. How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits»

The Big Data-Driven Business. How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
Sean Callahan

Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, маркетинговые исследования и анализ, управление маркетингом

1858.88 ₽
Обложка «A / B Testing. The Most Powerful Way to Turn Clicks Into Customers»

A / B Testing. The Most Powerful Way to Turn Clicks Into Customers
Dan Siroker

How Your Business Can Use the Science That Helped Win the White House The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers. What's the solution? A/B testing. A/B testing is the simple idea of showing several different versions of [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, маркетинговые исследования и анализ, управление маркетингом

856.02 ₽
Обложка «Õuna südames»

Õuna südames
Adam Lashinsky

Arvukatel intervjuudel põhinev raamat kõneleb põhjalikult sellest, kuidas Apple hoiab salapära, usaldusväärsuse ja teistmoodi juhtimisstruktuuri abil firmat maailma väärtuslikema börsifirmana, mis ka tõelise gigandina on suutnud jääda nõtkeks nagu mõni uuenduslik start-up. Autor demonstreerib, kuidas Applei edu ei mahu üldiselt neisse kontseptsioonidesse, mida maailma [...]

Тип: Электронная книга
Жанр: зарубежная деловая литература, инновации в бизнесе, маркетинговые исследования и анализ, управление бизнесом