Жанр «Техника продаж»

В данном разделе 139 электронных книг, которые можно купить, скачать или читать онлайн.
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379.00 ₽
Обложка «Работа с возражениями: 200 приемов продаж для холодных звонков и личных встреч»

Работа с возражениями: 200 приемов продаж для холодных звонков и личных встреч
Дмитрий Ткаченко

«Дорого!», «У нас есть поставщик!», «Отправьте предложение на e-mail», «Нам не надо!», «Я подумаю…» – клиент может сказать свое «НЕТ» продавцу десятками способов. Успешного продавца отличает умение выстроить диалог [...]

Тип: Аудиокнига
Жанр: работа с клиентами, техника продаж, управление продажами, успешные переговоры, холодные продажи

299.00 ₽
Обложка «Шифр Уколовой. Мощный отдел продаж и рост выручки в два раза»

Шифр Уколовой. Мощный отдел продаж и рост выручки в два раза
Екатерина Уколова

В книге раскрыты главные секреты методики Уколовой, которые работают в любой отрасли, как на B2B, так и на B2C рынке. Вы получите 30 готовых ключей для роста выручки компании: от настройки воронки продаж и возврата [...]

Тип: Аудиокнига
Серия: Бизнес. Как это работает в России
Жанр: российская практика, техника продаж, управление продажами

249.00 ₽
Обложка «Шифр Уколовой. Мощный отдел продаж и рост выручки в два раза»

Шифр Уколовой. Мощный отдел продаж и рост выручки в два раза
Екатерина Уколова

В книге раскрыты главные секреты методики Уколовой, которые работают в любой отрасли, как на B2B, так и на B2C рынке. Вы получите 30 готовых ключей для роста выручки компании: от настройки воронки продаж и возврата [...]

Тип: Электронная книга
Серия: Бизнес. Как это работает в России
Жанр: российская практика, техника продаж, управление продажами

3990.43 ₽
Обложка «The Sponsorship Handbook. Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers»

The Sponsorship Handbook. Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers
Fenton William

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, техника продаж, управление продажами

2527.27 ₽
Обложка «The Marketing Century. How Marketing Drives Business and Shapes Society»

The Marketing Century. How Marketing Drives Business and Shapes Society
CIM The

Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future. While The Marketing Century describes the years since 1911 it also describes the 21st Century: a time [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, техника продаж, управление продажами

4655.50 ₽
Обложка «Marketing Plans. How to Prepare Them, How to Use Them»

Marketing Plans. How to Prepare Them, How to Use Them
Wilson Hugh

Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, техника продаж, управление продажами

3657.90 ₽
Обложка «Retail Marketing and Branding. A Definitive Guide to Maximizing ROI»

Retail Marketing and Branding. A Definitive Guide to Maximizing ROI
Perrey Jesko

Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360° communication. IT specialists are peddling one-to-one marketing tools and [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, техника продаж, управление продажами

3258.85 ₽
Обложка «The Brand Gym. A Practical Workout to Gain and Retain Brand Leadership»

The Brand Gym. A Practical Workout to Gain and Retain Brand Leadership
Taylor David

This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 «workouts» that will help marketers raise their own game in key areas such as: insight, portfolio [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, техника продаж, управление продажами

1858.88 ₽
Обложка «The Marketer's Handbook. Reassessing Marketing Techniques for Modern Business»

The Marketer's Handbook. Reassessing Marketing Techniques for Modern Business
Laurie Young

This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. Its conclusion is that seasoned professionals must use their judgement about when and how to use [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, техника продаж, управление продажами

1795.69 ₽
Обложка «Selling Big to China. Negotiating Principles for the World's Largest Market»

Selling Big to China. Negotiating Principles for the World's Largest Market
Morry Morgan

This book is a complete sales and negotiating guide for mainland China and includes practical and measurable techniques that have been tested and proven to work with Fortune 500 companies operating in the 'Middle Kingdom'. It is divided into four main areas: The Knowledge The Sales Call The Negotiation The Maintenance The book is the result of my 8 years of training in sales and [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, техника продаж, управление продажами

1859.62 ₽
Обложка «Intelligente Werbung, Exzellentes Marketing. Ein Praktischer Leitfaden zu Kundenpsychologie und Neuromarketing, Prozessen und Partnermanagement»

Intelligente Werbung, Exzellentes Marketing. Ein Praktischer Leitfaden zu Kundenpsychologie und Neuromarketing, Prozessen und Partnermanagement
Christiian Zich

Dieses Buch richtet sich an Marketingverantwortliche und Agenturen. Es bietet eine pragmatische Vorgehensweise fur die Erstellung von «Advertisements that sell»: – ein Reifegradmodell (Basic, Managed, Advanced, Excellent), anhand dessen jeder Mitarbeiter und jede Fuhrungskraft schnell feststellen kann, wie gut die Marketingorganisation wirklich ist und ob noch unentdeckte Reserven in ihr [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, техника продаж, управление продажами

1526.34 ₽
Обложка «SalesBURST!!. World's Fastest (entrepreneurial) Sales Training»

SalesBURST!!. World's Fastest (entrepreneurial) Sales Training
Patrick Evans

Praise for SalesBURST!! «SalesBURST!! is an entertaining, clever, and out-of-the-box approach to selling. I recommend reading this book to anyone involved in selling today.» —Peter Handal, CEO, Dale Carnegie & Associates, Inc. «Every salesperson wants to get up to speed as fast as they can-but not as fast as their manager wants them to. SalesBURST!! helps every salesperson shift into [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, техника продаж, управление продажами

1260.31 ₽
Обложка «The Way of the Dog. The Art of Making Success Inevitable»

The Way of the Dog. The Art of Making Success Inevitable
Geoff Burch

The Way of the Dog is a self-help classic. It tells the story of failed salesman, Derek Stubbins, who wanders into a brothers Grimm nightmare and gets turned into a dog. He has to learn the way of the dog to get by. He has to develop the simple, clear way of thinking that a sheepdog has for its task. In doing so, he finds that he can achieve any goal he desires. It is the perfect pathway to [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, техника продаж, управление продажами

1792.37 ₽
Обложка «Differentiate or Die. Survival in Our Era of Killer Competition»

Differentiate or Die. Survival in Our Era of Killer Competition
Jack Trout

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, техника продаж, управление продажами

2327.75 ₽
Обложка «Ten Deadly Marketing Sins. Signs and Solutions»

Ten Deadly Marketing Sins. Signs and Solutions
Philip Kotler

Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, техника продаж, управление продажами