Жанр «Управление маркетингом»

В данном разделе 167 электронных книг, которые можно купить, скачать или читать онлайн.
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335.00 ₽
Обложка «В объятиях маркетинга, или когда клиент скупает все»

В объятиях маркетинга, или когда клиент скупает все
Игорь Пылаев

Плохи те маркетологи, которые считают, что маркетинг – это «так сложно!». [...]

Тип: Электронная книга
Жанр: привлечение клиентов, стратегия маркетинга, управление маркетингом

1995.22 ₽
Обложка «Essential Tools for Operations Management. Tools, Models and Approaches for Managers and Consultants»

Essential Tools for Operations Management. Tools, Models and Approaches for Managers and Consultants
Salameh Malik

The third book in the Essential Tools For series… on the topic of Operations Management Based on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth on the topic of Operations Management. This third book covers the areas of marketing, CRM and Product Development. It offers the business person and consultant the tools to help the business [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, классический маркетинг, управление маркетингом

1463.16 ₽
Обложка «What You Need to Know About Marketing»

What You Need to Know About Marketing
Simon Middleton

Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, классический маркетинг, управление маркетингом

2992.82 ₽
Обложка «Managing Customers Through Economic Cycles»

Managing Customers Through Economic Cycles
John McKean

Whether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles show you how to optimize your business's sales and marketing approaches specific to survive and thrive in each economic cycle and transition. «The business case for continuing to invest in service and innovation can be compromised by an economic downturn. McKean clearly lays out [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, классический маркетинг, управление маркетингом

1326.82 ₽
Обложка «Social Media Rules of Engagement. Why Your Online Narrative is the Best Weapon During a Crisis»

Social Media Rules of Engagement. Why Your Online Narrative is the Best Weapon During a Crisis
Nicole Matejic

Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one—and by understanding and influencing your audience with military precision. This original, engaging, and informative text with case studies from the [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, классический маркетинг, управление маркетингом

4655.50 ₽
Обложка «The Handbook of Online and Social Media Research. Tools and Techniques for Market Researchers»

The Handbook of Online and Social Media Research. Tools and Techniques for Market Researchers
Ray Poynter

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, классический маркетинг, управление маркетингом

265.36 ₽
Обложка «Three Threats to Brand Relevance. Strategies That Work»

Three Threats to Brand Relevance. Strategies That Work
David Aaker

Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened.—David Aaker From branding guru David Aaker comes Three Threats to Brand Relevance, a provocative new offering in the Jossey-Bass Short Format series. In Three Threats Aaker reveals that the key to an [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, классический маркетинг, управление маркетингом

4322.97 ₽
Обложка «Market Segmentation. How to Do It and How to Profit from It»

Market Segmentation. How to Do It and How to Profit from It
Malcolm McDonald

Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results from getting market segmentation wrong. Nothing in business works unless [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, классический маркетинг, управление маркетингом

1858.88 ₽
Обложка «Online Marketing. A User's Manual»

Online Marketing. A User's Manual
Murray Newlands

This is Your Complete Manual of Digital Marketing Magic. How do you stay out in from when everything’s moving so fast? The internet and social media have changed how we do our jobs beyond recognition. Sometimes it’s exciting; other times it’s just frightening. Online Marketing has all the answers. Murray Newlands tells you everything you need to know; how to do it; how to do it even better; [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, классический маркетинг, управление маркетингом

1526.34 ₽
Обложка «Powerlines. Words That Sell Brands, Grip Fans, and Sometimes Change History»

Powerlines. Words That Sell Brands, Grip Fans, and Sometimes Change History
Steve Cone

Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, классический маркетинг, управление маркетингом

2992.82 ₽
Обложка «At the Crossroads. The Remarkable CPA Firm that Nearly Crashed, then Soared»

At the Crossroads. The Remarkable CPA Firm that Nearly Crashed, then Soared
Gale Crosley

If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared may hold the key to a bright new future. This innovative book is told in story form, drawing the reader behind the scenes of a dysfunctional team that applies Crosley?s Practice Growth Model to overcome the defects to produce a highly functional team. [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, классический маркетинг, управление маркетингом

1526.34 ₽
Обложка «The Findability Formula. The Easy, Non-Technical Approach to Search Engine Marketing»

The Findability Formula. The Easy, Non-Technical Approach to Search Engine Marketing
Heather Lutze

To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, классический маркетинг, управление маркетингом

1795.69 ₽
Обложка «Robin Hood Marketing. Stealing Corporate Savvy to Sell Just Causes»

Robin Hood Marketing. Stealing Corporate Savvy to Sell Just Causes
Katya Andresen

Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, классический маркетинг, управление маркетингом

2656.96 ₽
Обложка «Marketing Automation. Practical Steps to More Effective Direct Marketing»

Marketing Automation. Practical Steps to More Effective Direct Marketing
Jeff LeSueur

In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers–the lifeblood of every business–than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing process, Marketing Automation shows you how [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, классический маркетинг, управление маркетингом

2128.23 ₽
Обложка «Marketing Calculator. Measuring and Managing Return on Marketing Investment»

Marketing Calculator. Measuring and Managing Return on Marketing Investment
Guy Powell

This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management infrastructure in order to improve their return on marketing effectiveness and ROI. They will be able to significantly improve their tactical and strategic [...]

Тип: PDF-книга
Жанр: зарубежная деловая литература, классический маркетинг, управление маркетингом